ELSE Lingerie is a brand that offers elevated and everyday lingerie for the modern woman. Their products are designed to empower women and make them look and feel their best in every space and situation. The brand blends luxury with livability, creating lingerie, loungewear, swimwear, decor, and more.

The lingerie is meticulously crafted by female artisans in ELSE's Istanbul atelier, ensuring world-class design and all-day comfort. They offer a diverse range of sizes and styles to cater to different preferences. Made from the finest fabrics and luxe laces, their pieces are built to last, promoting quality, longevity, sustainability, and integrity.

ELSE was founded by Creative Director Ela Onur, who has a background in the textile industry and saw a gap in the market. She started the brand with a focus on creating lingerie that is both comfortable and stylish. Ela opened an atelier in Istanbul, employing local female artisans and teaching them valuable skills.

Today, ELSE is a global brand with a boutique in Los Angeles and a presence in esteemed boutiques worldwide. The heart and soul of ELSE lies in its Istanbul atelier, where female artisans are trained in state-of-the-art techniques to bring ELSE designs to life. Sustainability is also a key focus for the brand.

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