Enigma Magazine, founded by Yasmine Shihata, is a pioneering lifestyle publication that has made a significant impact on the English language magazine market in the Arab region. With a history spanning over 18 years, Enigma has established itself as the leading pan-Arab lifestyle magazine, showcasing the region's dynamic celebrities, entrepreneurs, fashion and interior designers, and trendy destinations. In addition to the print magazine, Enigma stands out as the first magazine in the Middle East to have a continuously updated dynamic online platform, featuring video clips of cover and fashion shoots, interviews, social event photos, as well as a comprehensive archive of past features.

Yasmine's entrepreneurial vision also extended to launching Enigma's PR and events division, organizing exclusive, star-studded events in Cairo, London, Dubai, New York, and Los Angeles. Enigma’s annual Celebration of Arab Glamour & Success in Beverly Hills and London has continued to bring together VIPs from the Middle East and around the world. Enigma's impactful events and publication have significantly contributed to promoting Arab culture and bringing the East and West closer together