Escalent is a market research and consulting firm headquartered in the United States. The company was originally founded in 1974 as Market Strategies International and went through several name changes before rebranding as Escalent in 2019. Escalent's headquarters is located in Livonia, Michigan.

The company also has offices in Atlanta, Chicago, Irvine, and New York City, further establishing its presence in the United States. The main products and services offered by Escalent include market research, customer experience consulting, brand strategy, product testing, and data analytics. These offerings allow businesses to gain a deeper understanding of their customers, enhance their brand reputation, and make data-driven decisions.

Escalent operates on a global scale, serving clients across a wide range of industries including automotive, energy, healthcare, and technology. The company has established partnerships with various organizations, such as J. D.

Power, to provide clients with comprehensive insights and unique market perspectives. In terms of market position, Escalent has positioned itself as a trusted advisor to many Fortune 500 companies, thanks to its deep industry knowledge and expertise. The firm has developed a strong reputation for delivering high-quality research and strategic insights, which has helped it differentiate itself from competitors in the market research industry.

In recent years, Escalent has made notable achievements and changes to its strategy. In addition to rebranding in 2019, the company has expanded its services and capabilities to meet the evolving needs of its clients. This includes investments in advanced analytics, artificial intelligence, and predictive modeling to provide clients with cutting-edge solutions.

As of the latest information available, Escalent continues to be a leading market research and consulting firm, serving a diverse client base and expanding its global footprint. The company remains committed to providing innovative solutions to clients and staying at the forefront of industry trends