GfK is a renowned brand in the field of data analytics, offering invaluable insights and recommendations to clients for over 85 years. With a strong focus on understanding consumer behavior, GfK helps their clients make informed decisions and achieve success. Their range of solutions includes brand and marketing performance, sales and market growth, consumer and shopper intelligence, and media measurement.

GfK is trusted by leading brands across various industries, including technology, fast-moving consumer goods, automotive, retail, and media and entertainment. Their world-class analytics provide invaluable insights that empower these brands to thrive in the competitive market. Through their latest insights, GfK covers trending topics like market dynamics, consumer preferences, the omnichannel shopping world, branding in transition, and the sustainability imperative.

Additionally, GfK offers a blog, a podcast, and actionable inspirations for marketing leaders, tapping into their expertise across multiple verticals. GfK's commitment to trust, competence, and knowledge, combined with their advanced digital solutions, sets them apart. They foster a culture of inclusivity and diversity, ensuring a collaborative and respectful environment.

With GfK, clients can rely on a sustainable partner for growth, backed by cutting-edge data science and a global community of experts