Eugene Cascades Coast is a brand that operates as a marketing entity under the umbrella of Travel Lane County. They are focused on promoting the Eugene, Cascades & Coast region as a premier destination for sports events. With a dedicated team, a Sports Advisory Council, and a commission made up of representatives from various sectors, including corporate, government, media, venue owners, and event providers, they work tirelessly to attract new sports events to Lane County.

Their mission is to increase overnight stays in the region by actively seeking out and bidding to host sports events. They maintain a comprehensive sports calendar for Lane County and distribute information to media and sports partners. Additionally, they have a database of sports venues and aim to secure funding for bid fees and sponsorships.

Eugene Cascades Coast also works with existing sports events to create additional activities that extend overnight stays. They provide education and networking opportunities for event organizers, fostering a cohesive sports community within the county