FanAI is a data-driven brand that specializes in helping sports sponsorships build sales, rather than just awareness. With a leadership team that has successfully monetized big data for renowned companies such as Google, Facebook, and dunnhumby, FanAI has the expertise to provide valuable insights for major sponsors and brands in the sports and entertainment industry. They are deeply passionate about understanding consumer behavior, and their team encompasses diverse backgrounds in quantum physics, marketing, management consulting, and technology.

Founded in 2016 by Johannes Waldstein and Dieter Neujahr, FanAI recognized the need for brands to demonstrate the actual retail return on their sponsorship investments and understand how to drive sales through spend effectively. They developed an innovative technology that integrates proprietary purchase data streams and audience data, allowing brands to measure, maximize, and monetize their sports marketing performance. FanAI has established successful partnerships with leading global brands, optimizing their investments and proving the effectiveness of their sponsorship strategies.

They also work with other major brands, advising them on how to allocate their marketing budgets for maximum impact on their bottom line. Contact FanAI today to discover how they can help your brand drive sales, rather than just awareness