The Fan Experience Company is an expert in fan engagement and improving the match day experience. Established in 2005, they have conducted over 3,500 assessments and implemented various fan engagement projects across 20+ countries. Their focus is on helping clubs, leagues, and associations in Europe to enhance fan engagement and understand the fans' journey.

In their effort to grow attendances in 2023, The Fan Experience Company provides ten effective ways for clubs to attract more fans. They emphasize the importance of making attendance a priority and regularly evaluating why people are or aren't coming to games. Creating a plan, promoting accountability, and actively seeking feedback from fans are also key strategies.

Furthermore, they highlight the significance of making it easy for fans to attend matches by selling tickets online and removing barriers. The company urges clubs to invest in the fan experience and market their unique offerings to attract new supporters. They also encourage clubs to walk in the fans' footsteps, communicate with them, and make necessary improvements based on their findings.

Ultimately, The Fan Experience Company believes that fan engagement should be based on the emotional connection that football offers, creating an experience that makes fans feel good and connected to the club