New Generation Supplements is a leading brand in the livestock supplement industry, committed to providing high-quality products backed by cutting-edge technology and extensive university research. Since its founding in 1997, the brand has focused on developing top-notch low moisture supplement tubs for cattle, sheep, goats, and horses. These products are formulated to improve animal efficiency and performance in various management systems and environments.

The brand's manufacturing facilities in South Dakota, Oklahoma, and Tennessee ensure a wide reach across the United States and Canada. New Generation Supplements prioritizes quality and safety, offering all-weather, all-season, and all-condition supplements that are nutrient-dense and weather-resistant. With a dedication to research and technology, New Generation Supplements is dedicated to building brands that make a difference in the livestock industry