FEKKAI is a pioneering brand in the hair care industry, offering high-performance, salon professional products that are clean, vegan, and sustainable. Frédéric Fekkai, the Provence-born and Paris-trained founder, has revolutionized the industry with his innovative approach to cutting, styling, and product formulation. He is credited with creating the luxury hair category, transforming everyday hair care into a luxurious experience.

FEKKAI 3. 0 is the newest brand launched by Frédéric, combining his legendary expertise with a focus on creating products that are both high-performing and environmentally friendly. The brand's mission is to shatter the myth that clean products are less effective, with a promise of clean without compromise for both the planet and the user.

The formulas used in FEKKAI products are a blend of the best botanicals from nature and cutting-edge clean science innovation, carefully selected to address the specific needs of the scalp and hair. Each formula is personally tested by Frédéric and stylists in FEKKAI flagship salons to ensure optimal performance. The brand is committed to sustainability, using eco-certified and sustainably sourced raw ingredients, as well as being the first major haircare brand to eliminate virgin plastic from its packaging