FORMAL FRIDAY | Helsinki is a clothing brand that is dedicated to creating the world's best t-shirt. Founded by a team with backgrounds in mountaineering, sports, and fashion design, our mission is to offer high-performance, visually appealing, and environmentally responsible clothing. We manufacture all our products in Europe, ensuring that they are ethically and sustainably produced.

At FORMAL FRIDAY, we focus on developing technically superior merino wool t-shirts that provide optimal user experience without compromising on style or functionality. Our design philosophy emphasizes clean aesthetics, versatility, utility, and minimalism. We only use materials that serve a purpose, pushing the boundaries of clothing to maximize user experience and wearability.

We believe in continuous innovation and improvement, both in product development and in other areas of our business. That's why we offer a 30-day money-back guarantee if our products don't meet your expectations. Whether you're an outdoor enthusiast, frequent traveler, minimalist, or anyone who demands the best from their clothing, FORMAL FRIDAY is here to support you.

Experience the next level merino t-shirt today and join us in our journey to bring together the best elements of extreme sports clothing and Scandinavian design