Forty Fifty is a vibrant and inclusive brand that celebrates women in mid-life. With a strong focus on community, they strive to shift the narrative around midlife, encouraging women to embrace it as a transformative and empowering phase of their lives. Founded by Ali Rand and Delia Kelemen, who themselves have successful careers in tech and fashion, Forty Fifty offers a range of products and services designed to support women through this unique life stage.

At the heart of Forty Fifty is the belief in the power of conversation and storytelling. They provide a platform for women to share their experiences, ask questions, and find support. Through their engaging stories, they aim to create connections and foster a sense of empowerment.

Additionally, Forty Fifty offers valuable resources and information on various aspects of midlife, including health, relationships, personal development, and more. Their insightful guides cover topics such as finding new purpose, navigating change, and taking care of one's physical and mental well-being. Join the Forty Fifty community to be part of an inspiring movement that embraces authenticity, fosters growth, and encourages women to step into their power during midlife