Frasers Group, previously known as Sports Direct International, is a retail conglomerate based in the United Kingdom. It was founded in 1982 by Mike Ashley, who still serves as the company's majority shareholder. The company's headquarters are located in Shirebrook, Derbyshire, England.

Frasers Group offers a wide range of products and services across various sectors. Its main division is Sports Direct, which specializes in sports and leisure clothing, footwear, and equipment. The company also owns several well-known brands such as Dunlop, Slazenger, Lonsdale, and Everlast.

Furthermore, Frasers Group has expanded into other retail sectors with acquisitions including House of Fraser, Evans Cycles, GAME Digital, and Jack Wills. Operating on a global scale, Frasers Group has a presence in multiple countries, with stores in Europe, Asia, and the United States. The company has also established partnerships and joint ventures with various international brands and retailers.

Notably, Frasers Group has a strategic partnership with adidas, allowing them exclusive access to certain products and expanding their product offering. In terms of market position, Frasers Group is one of the leading retailers in the United Kingdom. It has a significant market share in the sports retail sector and has expanded its footprint in other sectors through strategic acquisitions.

However, the company faces strong competition from other retail giants such as JD Sports Fashion and Decathlon. Frasers Group has seen several significant events and changes in strategy over the years. In 2018, the company acquired House of Fraser, a department store chain, expanding its presence in the fashion and lifestyle sector.

Additionally, the company rebranded from Sports Direct International to Frasers Group in 2019, signaling a shift towards a more diversified and premium brand offering. As of the latest updates, Frasers Group continues its expansion efforts. The company has been actively acquiring struggling retailers and has expressed interest in acquiring Debenhams and Arcadia Group.

This ongoing growth strategy aims to strengthen Frasers Group's position in the UK retail market and diversify its product offering. In conclusion, Frasers Group is a prominent retail conglomerate based in the United Kingdom, offering a diverse range of products and services. With a strong market position and a global presence, the company continues to evolve and expand its portfolio through strategic acquisitions and partnerships