Groupe Bertrand is a well-established company in the foodservice industry based in France. The company was founded in 1996 by Olivier Bertrand and is headquartered in Toulouse, France. Groupe Bertrand initially started as a single-entity, operating a network of McDonald's restaurants.

However, it quickly expanded its portfolio by acquiring various well-known French restaurant chains, such as Léon de Bruxelles, Au Bureau, and Café Leffe. Today, Groupe Bertrand operates an extensive network of restaurants across France, including quick-service, casual dining, and pubs. On a global scale, Groupe Bertrand has witnessed significant growth and expansion.

The company has expanded its presence beyond France by investing in several countries, including Belgium, Luxembourg, Germany, and the United Kingdom. This expansion was facilitated through the acquisition of restaurant chains in these respective countries. Some of the noteworthy subsidiaries and joint ventures of Groupe Bertrand include Groupe Flo, which operates renowned restaurant brands such as Hippopotamus and Bistro Romain, and Groupe Prezioso, which specializes in event catering services.

Groupe Bertrand holds a strong market position within the foodservice industry. The company's global sales have shown consistent growth over the years, contributing to its prominent standing amongst its competitors, both domestically and internationally. Its diverse brand portfolio enables Groupe Bertrand to cater to a wide range of customers and adapt to different market segments.

In recent years, Groupe Bertrand has made significant changes to its strategy and product lineup. The company has placed a strong emphasis on sustainability and the promotion of local and seasonal products. This shift in strategy aligns with the growing consumer demand for ethical and sustainable practices in the foodservice sector.

Currently, Groupe Bertrand continues to expand its presence both domestically and internationally. It aims to further diversify its brand portfolio and consolidate its market position through innovative concepts and digitalization