Fruit of the Loom's asset
Fruit of the Loom

@fruit.com

Shop underwear, undershirts, activewear & socks for men, women and kids at Fruit of the Loom.

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About

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Fruit of the Loom is an American clothing brand that specializes in the manufacturing and distribution of underwear, casualwear, and active wear. The company has a long and storied history that dates back to its founding in 1851 in Rhode Island. Originally a textile mill, Fruit of the Loom started producing its signature fruit of the loom logo on its products in 1871.


Over the years, the brand grew and expanded its product line to include a wide range of underwear and casualwear for men, women, and children. Today, Fruit of the Loom is recognized as one of the leading underwear brands globally. Fruit of the Loom's headquarters is located in Bowling Green, Kentucky, United States.


The company operates multiple manufacturing facilities in the US and internationally, including Mexico, Honduras, and Morocco. The brand offers a diverse range of products, including undergarments such as briefs, boxers, and bras, as well as t-shirts, socks, and activewear. Fruit of the Loom is known for its high-quality, comfortable fabrics and affordable prices, making it a popular choice for consumers worldwide.


Fruit of the Loom has a significant global presence, with its products being sold in over 120 countries. The company has achieved this global reach through various subsidiaries, joint ventures, and partnerships. Noteworthy subsidiaries include Russell Athletic, Vanity Fair Brands, and Jerzees.


In terms of market position, Fruit of the Loom is a major player in the global apparel industry. Its global sales and popularity have consistently placed it among the top underwear brands worldwide. The company faces competition from other leading brands like Hanes, Jockey, and Calvin Klein.


In recent years, Fruit of the Loom has focused on expanding its product offerings and adapting to changing consumer trends. The brand has introduced innovative products and made advancements in technology to enhance comfort and fit. As of the latest available information, Fruit of the Loom continues to be a trusted and well-established brand in the global apparel market.


It maintains a strong market presence and strives to meet the evolving needs of consumers by offering a wide range of quality products

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