Fuzzy Sharks is a brand that utilizes the power of art to shed light on shark conservation issues. By creating visually engaging and tactile art installations, Fuzzy Sharks aims to foster a deeper connection between people and the subject of shark awareness. This brand, founded by artist and ocean advocate Jessica Adanich, offers a range of art pieces, with the Fuzzy Sharks installation being a standout creation.

The installation uses the concept of biophilia, which explores the human attraction to certain physical elements for biological sustenance. Through an exhibit featuring sharks dressed as soft-textured, approachable animals, viewers are encouraged to challenge their preconceptions about these misunderstood creatures. By allowing viewers to touch and interact with the exhibit, Fuzzy Sharks successfully engages all senses, particularly benefiting children who learn through tactile experiences.

The goal is to inspire awareness, stimulate contemplation, and promote the preservation of the ocean's apex predators. Fuzzy Sharks combines art, science, educational materials, lectures, and media to create an unforgettable and thought-provoking experience