@geng.gg
Established in 2017, Gen.
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Established in 2017, Gen. G is a leading esports brand that bridges the gap between the U. S.
It is ranked #6 on Forbes' 2020 list of the world's most valuable esports companies. What sets Gen. G apart is that it is the only major organization that owns and operates top teams in the prominent esports markets of China, South Korea, and the United States.
Under the banner of #TigerNation, Gen. G's core mission is to empower fans and athletes by harnessing the power of gaming and esports to excel both in and beyond competition. The brand prioritizes education, diversity, equity, and inclusion (DEI) initiatives, and innovative partnerships as it shapes a global, inclusive, and cross-cultural future for gaming.
Gen. G boasts an impressive portfolio of teams, including the Seoul Dynasty in the Overwatch League, League of Legends Champions Korea (LCK), the Gen. G & Gen.
G Black VALORANT teams, the PUBG Gen. G team, and the NBA2K's Gen. G Tigers (the first non-NBA owned team in the NBA 2K League).
In addition to its strong presence in esports, Gen. G is at the forefront of bringing non-endemic brands into the gaming and esports world. It has successfully partnered with renowned brands such as 1Password, Burberry, Crocs, King's Hawaiian, McDonald's, Mobil1, Procter & Gamble, Toyota, and more.
Gen. G also operates the Elite Esports Academy, which is the world's first fully-integrated academic esports program in Korea. This showcases their commitment to nurturing and developing the next generation of esports talent.
With offices in Los Angeles, Seoul, and Shanghai, Gen. G's teams, content creators, and corporate staff work diligently to push the boundaries of esports. For more information, visit GenG.
gg or follow their journey on Twitter @GenG
Company Type
Privately Held
Company Size
51-200
Year Founded
2017
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