GfK is a Germany-based market research company that provides insights and analysis to help businesses make informed decisions. Established in 1934, GfK initially focused on consumer behavior research. Over the years, it has expanded its portfolio to include a wide range of industries and topics. GfK is headquartered in Nuremberg, Germany. Its campus, GfK-Triangle, serves as the central hub for the company's operations. The campus houses various departments, including research and development, marketing, and administration. The company offers a comprehensive suite of products and services that cater to different industries. Its main products include consumer panels, which track consumer purchasing behavior, and media measurement solutions, which provide insights on audience viewership or readership. GfK also offers market and consumer insights, brand research, and digital market intelligence services. GfK operates on a global scale with offices in over 60 countries. It has several noteworthy subsidiaries, joint ventures, and partnerships. For example, GfK Entertainment is a joint venture with the BVMI, representing the German music industry. In addition, it has strategic partnerships with companies like Nielsen and Ipsos to expand its global reach and offerings. In terms of market position, GfK is one of the leading market research companies globally. It competes with other major players such as Nielsen, Kantar, and Ipsos. With its extensive global presence and comprehensive product offerings, GfK has established itself as a trusted provider of market insights. GfK has undergone several significant changes and achievements in its history. In recent years, the company has focused on digital transformation and innovation to keep up with the evolving market research landscape. This includes the development of advanced analytics capabilities and the integration of big data into its research methodologies. As of the latest available information, GfK continues to be an influential player in the market research industry. It remains committed to delivering high-quality insights to help clients understand their markets and customers better. However, it is important to note that the current status and latest updates of the company may vary, as market conditions and business strategies continue to evolve.