GfK Mediamark Research & Intelligence, commonly known as GfK MRI, is a leading provider of media and consumer research in the United States. The company specializes in conducting surveys and analyzes data to provide invaluable insights into consumer behavior and media consumption patterns. The history of GfK MRI can be traced back to 1979 when the company was founded as Mediamark Research Inc.

In 2011, it was acquired by the GfK Group, a German market research company, and became known as GfK MRI. The company's headquarters are located in New York City, United States. The strategic location in the heart of the American media and advertising industry allows GfK MRI to efficiently serve its clients and stay at the forefront of industry trends.

GfK MRI offers a wide range of products and services to assist its clients in making informed business decisions. These include market research surveys, syndicated research studies, and consumer panel data. The company's rich data sets cover various sectors such as media consumption, buying habits, brand perception, product usage, and lifestyle segmentation.

Operating globally, GfK MRI has a strong presence in numerous countries. It has established subsidiaries and joint ventures in key markets to ensure accurate and localized research. Notable subsidiaries include GfK USA and GfK Consumer Experiences in the United States, GfK Poland in Poland, and GfK Verein in Germany.

Additionally, the company has formed partnerships with other research firms to expand its capabilities and reach. In terms of market position, GfK MRI stands out as a leader in the media and consumer research industry. Its comprehensive data sets and high-quality research methodologies have earned it trust and recognition from a vast clientele, including media companies, advertisers, and marketers.

It competes with other prominent research companies such as Nielsen and Kantar Media, but GfK MRI's expertise in capturing and analyzing complex consumer behavior gives it a unique advantage. As for major events or achievements, GfK MRI has continuously adapted to technological advancements and changing industry landscapes. It has expanded its digital research capabilities, allowing it to gather insights from online and mobile channels.

This investment in innovation has solidified its position as a reliable and forward-thinking research partner. As for the current status of GfK MRI, it remains a leading player in the market research industry. Despite market challenges and increasing competition, the company continues to provide valuable insights to its clients.

GfK MRI regularly updates its methodologies and surveys to reflect the evolving media and consumer landscape, ensuring that its data remains accurate and relevant. With its strong reputation and global reach, GfK MRI is well-positioned for future growth and further cementing its role as a trusted research partner