Underdog is a branding and innovation agency that specializes in creating growth for their clients. They offer a wide range of services, including insight, strategy, concept development, brand identity, design, and more. With a focus on smart and characterful thinking, Underdog supports hungry and brave clients who believe in the potential of their brands and businesses.

Their approach is grounded in working smarter and thinking differently, resulting in exceptional results. Underdog prides itself on being small, nimble, transparent, and collaborative. They work closely with their clients as an extension of their teams, ensuring a deep understanding of their brands and customers.

Research plays a pivotal role in Underdog's process, incorporating the latest trends and expertise in areas such as the Microbiome, Regenerative Agriculture, and Flavour. With their expertise in strategy and positioning, product claims, innovation and NPD, and consumer connection, Underdog has worked with global brands such as Bacardi, Birds Eye, Danone, Dolmio, and many others. They have successfully helped these brands create compelling narratives, powerful product claims, and innovative concepts.

Underdog's knowledge, experience, and passion extend to areas such as the Regen-Organic Opportunity, the Microbiome Opportunity, and the Flavour Opportunity. They understand the importance of sustainable farming, the potential of the global human microbiome market, and the impact of flavors on consumer experiences. Overall, Underdog is the go-to agency for brands that seek to challenge established conventions, push boundaries, and embrace new ideas.

Partnering with Underdog ensures that their clients' brands and businesses receive the attention, expertise, and innovative thinking they need to thrive in the market