Goat Rodeo Capital is a brand development consulting firm founded by industry experts Carlton Fowler and James Pelligrini. With a strong track record in the Alcohol Beverage industry, they have led New Brand Development and Brand Finance teams within the corporate landscape. The name Goat Rodeo represents their belief that every promising early stage company has a few things they excel at, a clear vision, and then the rest becomes a bit chaotic.

Their mission is to assist founders in realizing their vision by offering growth capital and guidance to achieve scale. Carlton Fowler, a graduate of UC Berkeley and the University of Michigan, brings his expertise in Political Science, Strategy, and Marketing to the team. James Pelligrini, with a background in Mathematics and Finance from The College of the Holy Cross and the Simon Business School, complements the team’s skills.

Together, they are determined to help their clients succeed. Whether it's enjoying the natural beauty of Northern California or tilting against challenges in the alcohol industry, Carlton and James have a passion for food, drinks, and spirited conversations. Goat Rodeo Capital is dedicated to providing exceptional consulting services and financial expertise to help brands thrive