Good Boy Studios is a leading brand that specializes in providing innovative solutions for pet businesses to engage with pet parents. With their groundbreaking Pet Demographics® Audience Platform and mobile apps, Pet Parade® and PetStar™, Good Boy Studios offers a unique and effective way for pet businesses to connect with their target audience. Their Pet Demographics® Audience Platform boasts an impressive 11.

5 million verified pet parents from trusted first-party data sources. This data is further segmented into 586 pet-centric audience segments based on factors such as breed, size, age, health, lifestyle, and food preferences. By leveraging this comprehensive pet data, businesses can optimize their media spend and improve the efficiency of their marketing campaigns, ultimately driving better results.

Good Boy Studios also offers opportunities for pet brands to collect first-party pet data through surveys or by collecting pet profiles directly from their websites. This invaluable data allows businesses to gain insights into their target audience and create highly personalized and targeted marketing messages. In addition to their data-driven solutions, Good Boy Studios provides opportunities for businesses to drive engagement and brand awareness through fun interactive cuteness contests sponsored by their platform.

By connecting with the most highly engaged audience of pet fanatics, businesses can significantly increase their brand visibility. To further assist pet businesses in driving sales, Good Boy Studios offers the Pet Parade® mobile app, which allows businesses to track and drive online and offline sales at scale. This powerful tool enables businesses to connect directly with their target audience and measure the impact of their marketing efforts.

Featured partners and testimonials attest to the effectiveness and success of Good Boy Studios' solutions, with partners reporting significant lifts in sales and brand awareness. The brand's comprehensive and diverse set of granular pet-focused data has also garnered recognition and praise from industry leaders. Good Boy Studios was founded in March 2017 by Viva Chu, Mike Wisz, and Kus Wanto, who share a passion for pets and a vision of creating a more engaging platform for pet parents to share their furry friends' adventures.

Since then, the brand has grown to become a leader in the industry, enabling pet businesses to accelerate their growth and connect with millions of pet lovers worldwide. In summary, Good Boy Studios is revolutionizing the way pet businesses engage with pet parents through its innovative Pet Demographics® Audience Platform and mobile apps. With a focus on data-driven solutions, the brand helps businesses optimize their marketing campaigns, drive engagement and brand awareness, and ultimately increase sales.

Their comprehensive pet data, combined with their expertise, makes them the go-to partner for pet businesses looking to achieve exceptional results