GORUCK is a renowned brand that specializes in building the best and toughest rucking gear. Their mission is to equip the rucking revolution by offering top-quality products and services. With a focus on training, events, and GORUCK Clubs, they aim to empower real-world communities and promote a sense of service to something greater than oneself.

The brand's story began in 2008 when the founders, Jason and Emily McCarthy, started GORUCK while serving in Special Forces and the CIA, respectively. Their goal was to create a rucksack that could withstand the harshest environments worldwide while teaching people from all walks of life how to operate effectively and safely. GORUCK's commitment to uncompromising standards cost them almost everything they had but ultimately led them to a like-minded community of individuals who value the challenges of life.

Keeping service as their guiding principle, GORUCK acknowledges that they owe more to society after surviving difficult experiences, and they are grateful for the community's support. The brand's roots in Special Forces have instilled a strong sense of love and dedication to serving others. GORUCK offers various products, including rucksacks like the Rucker, GR1, GR2, GR3, Bullet, M22, and Ruck Plate Carrier.

Additionally, they provide footwear such as Rough Runners, MACV Series, Ballistic Trainers, and Jedburgh Rucking Boots. They also offer apparel for men and women, with graphic tees, tanks, and hoodies available. Furthermore, GORUCK provides an extensive range of equipment, including Ruck Plates, sandbags, kettlebells, and training accessories like bags, hats, and pockets.

They also have a collection of best-selling items, USA-built products, and collaboration with Carryology. Apart from their product offerings, GORUCK organizes events like rucking, training sessions, and fitness festivals. They prioritize community-building and actively support non-profit partners through donations.

To enhance the customer experience, GORUCK offers a Scars Lifetime Guarantee, ensuring the durability of all their built gear, apparel, and footwear. They also show their commitment to the military and first responder community by donating 1% of their annual revenue to non-profit organizations supporting those who serve. For those interested in more in-depth content, GORUCK provides a podcast called Glorious Professionals, which focuses on leadership, service, and the pursuit of excellence.

Founder Jason McCarthy has also written a book, How Not to Start a Backpack Company, sharing his experiences and insights. To further engage their customers, GORUCK offers Tribe 'n Training, a program that provides monthly challenges, daily workouts, and bonus content. By subscribing to GORUCK's platforms, customers can stay informed about their latest news, stories, and events.

GORUCK's dedication to quality, service, and community involvement sets them apart as a brand that truly understands the needs of its customers