Grana's asset
Grana

@grana.com

Modern Basics.

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About

Description

GRANA | Hong Kong is a brand that stands for one simple thing: quality for all. They are committed to disrupting the status quo of the apparel industry and bringing their customers the best of the best, without inflated prices. With a focus on #PursueQuality, their process aims to ensure that every step meets the highest standards.


GRANA is known for sourcing the finest fabrics from around the world, including Chinese silk, Peruvian pima, Mongolian cashmere, and more. They travel to the wilds of Inner Mongolia and the valleys of Peru to find these materials and bring them home to you. Their commitment to honest prices sets them apart, as they have cut out middlemen and streamlined their distribution model, allowing them to keep their markup at 2-3 times rather than the traditional 6-8 times.


At GRANA, they believe in creating modern essentials that you'll wear again and again. They value quality and craftsmanship, offering a concisely edited wardrobe of classic silhouettes and perennial favorites. Shop their collections for women and men, and enjoy free shipping on orders over HK$700.


Discover the GRANA experience and join their community of customers who value quality, craftsmanship, and honest prices. Subscribe to their emails for updates on new arrivals, sales, and more

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Company Type

Privately Held

Company Size

2-10

Year Founded

2014

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