Grandmothers of America is a brand that celebrates the wisdom, beauty, and power of grandmothers across the United States. Inspired by their grandmothers' love and gratitude, photographers John Hanson and Joey Schultz embarked on a five-year journey to photograph over 260 grandmothers from each state in the country. Their goal was to capture the essence and wisdom of these matriarchs, while also challenging cultural norms surrounding beauty.

Using medium format film, every photograph tells a unique story and is accompanied by the grandmother's answer to the question, What advice would you give your younger self? This collection of portraits, advice, and conversations serves as both a cultural study of America and a heartfelt tribute to the strength and wisdom of grandmothers. The project was an adventure of self-discovery, as Hanson and Schultz embraced the unknown and overcame rejection to connect with these remarkable women. Through their images, they aim to foster inspiration, genuine connection, and a deep appreciation for the stories and matriarchs that have shaped us all.

Experience the diverse and authentic vision of America through the Grandmothers of America collection