Grupo Vidanta is a leading Mexican conglomerate in the tourism and luxury resort industry. It was founded by Daniel Chávez Morán in 1974 and is headquartered in Nuevo Vallarta, Nayarit, Mexico. The company offers a wide range of products and services, focusing primarily on luxury resorts, hotels, and entertainment experiences.

Grupo Vidanta's resorts are renowned for their excellence in design, architecture, and amenities, providing an exceptional vacation experience for its customers. The company operates several world-class resort destinations, including Vidanta Riviera Maya, Vidanta Nuevo Vallarta, Vidanta Acapulco, Vidanta Puerto Penasco, and Vidanta Puerto Vallarta. Additionally, the company offers various membership programs, such as the Vidanta Vacation Club, which provides exclusive access and benefits to its members.

On a global scale, Grupo Vidanta has expanded its operations beyond Mexico. It has established partnerships with international luxury brands like Cirque du Soleil to create immersive entertainment experiences. The company also formed a joint venture with Hakkasan Group, a renowned hospitality company, to bring world-class dining and entertainment options to its resorts.

These partnerships have further elevated Grupo Vidanta's reputation and global presence. In terms of market position, Grupo Vidanta is considered a pioneer and industry leader in Mexico's luxury resort market. The company has managed to maintain a strong competitive edge by continuously innovating and investing in its properties and services.

This has resulted in significant growth and success for the company, evidenced by its high sales and customer satisfaction levels. Over the years, Grupo Vidanta has achieved several notable events and achievements. One major milestone was the introduction of Grand Luxxe, a line of ultra-luxury accommodations within its resorts, offering exclusive amenities and personalized services.

This addition enhanced the company's portfolio and further solidified its position in the luxury segment of the market. Currently, Grupo Vidanta continues to expand its presence and enhance its offerings. The company has invested in developing new resort destinations, such as Vidanta East Cape, and is constantly improving its existing properties.

With a focus on providing unparalleled luxury experiences, Grupo Vidanta is committed to maintaining its position as a global leader in the luxury resort industry