GU Energy Labs, also known as Advanced Food Concepts, is a brand that aims to optimize every aspect of diet and nutrition for athletes. Founded in 1993 by Dr. Bill Vaughan, GU Energy Labs revolutionized the world of sports nutrition by creating the first energy gel.

The brand's products, including nutrition gels, chews, drinks, waffles, capsules, and more, are specifically formulated to provide athletes with the necessary nutrients for peak performance, without causing stomach issues. At GU Energy Labs, the joy of movement is at the core of their purpose. Their hydration, energy, and recovery products empower athletes to challenge themselves, achieve their personal goals, and have fun along the way.

The brand's commitment extends beyond performance enhancement, as they actively support organizations that advocate for social and environmental justice. By choosing GU Energy Labs, athletes can fuel their bodies with high-quality products while contributing to a healthier and more sustainable world. Join the GU community and experience the joy of movement with products that nourish and inspire.

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