Halo Pets is a US-based pet food company that focuses on providing nutrient-dense and natural pet food options for cats and dogs. The company was founded in 1986 and is headquartered in Tampa, Florida. Halo Pets prides itself on using high-quality and whole food ingredients in its products to ensure the health and well-being of pets.

Their main products include dry and wet food, treats, and supplements for cats and dogs. With a commitment to using real meat as the first ingredient, Halo Pets aims to provide pets with the necessary protein and nutrition they need. On a global scale, Halo Pets has expanded its reach and distribution to several countries around the world, including Canada, Japan, Australia, and the United Kingdom.

The company has also partnered with various retailers to increase accessibility to its products. Notably, Halo Pets has collaborated with Ellen DeGeneres, who co-owns the company, to promote and endorse their pet food products. In terms of market position, Halo Pets has established itself as a reputable brand in the pet food industry.

With its emphasis on natural and holistic ingredients, the company has gained a loyal customer base of pet owners who prioritize feeding their pets high-quality food. Halo Pets competes with other major pet food brands such as Blue Buffalo, Merrick, and Wellness. In recent years, Halo Pets has made several changes to its brand strategy and product lineup.

They have introduced new recipes that cater to specific dietary needs, such as grain-free and limited ingredient options. Additionally, the company has made efforts to improve the sustainability of its packaging by using recycled materials and reducing waste. As of the latest updates, Halo Pets continues to expand its presence in the pet food market.

They strive to maintain their commitment to providing nutritious and natural pet food options. With a continued focus on high-quality ingredients and sustainable practices, Halo Pets remains dedicated to the health and well-being of pets worldwide