Hape UK is a brand that prioritizes play and learning. They believe in the power of play to teach children important life skills. While their toys alone won't achieve this, Hape provides the right toys and play tips to lay a strong foundation for a child's development and growth.

To ensure engaging and educational experiences, Hape works with top child psychologists and educators and has design studios around the world. They've identified six key skills that children need to flourish: Creativity, Confidence, Strength, Curiosity, Kindness, and Integrity. Hape's designs are constantly refined based on feedback and research, ensuring that each toy has at least one specific learning benefit.

Furthermore, Hape is committed to caring for the planet by using environmentally-friendly materials. With Hape's toys, children can enjoy green fun that will last for generations to come