Heba Korayem is a renowned Content Market and Distribution Specialist, known for her exceptional expertise in the field. With a Bachelor's degree in Business Administration from the University of Saskatchewan and a post-Graduate Diploma in Business Management and Finance from McGill University, Heba brings a wealth of knowledge and experience to her work. In her previous roles, primarily within small and medium-sized enterprises across various industries, Heba has consistently achieved remarkable results.

She has successfully increased annual revenues by over 60%, predominantly through recommendations, word-of-mouth marketing, and repeat business from satisfied clients. Not only is Heba fluently bilingual in English and Arabic, but she also speaks Canadian French. She is truly a versatile professional.

When she's not focused on her work, Heba enjoys spending time with her three children and two pet chickens. She also indulges in activities like rollerblading and tending to her Roselle plants in Dubai's hot weather. Heba's impressive track record includes several notable accomplishments.

She has signed over 200 deals for Free to Air channels, allowing for their distribution on IPTV networks in the MENA region. These deals involved direct negotiations with channel CEOs, higher management, and official signatories or channel owners. She secured licensing agreements with prestigious broadcasters, including Dubai TV, Abu Dhabi Media, Egyptian state broadcaster, Bahrain TV, and privately-owned TV channels on satellite.

Furthermore, Heba co-founded and launched the MENA region's first online content marketplace. As the only Arabic speaker within the company, she successfully closed partnership deals with nine prominent media entities, such as Abu Dhabi TV, Rotana, Al Hayat, and LBC, for the marketplace's launch. She later expanded the client base by signing agreements with major international distribution companies and state broadcasters from various countries.

In 2018, Heba made history by organizing the first-ever Arabic pavilion at MIPCOM in Cannes, France. With her leadership, the pavilion saw collaboration and participation from leading distributors in the region, including Cedars Art, Eagle Films, Abu Dhabi Media, and Arab Telemedia group. Recognizing the importance of tracking Ramadan TV trends, Heba began analyzing EPG data of TV channels and libraries of OTT platforms in 2017.

As a result, she became the industry's foremost expert in understanding Ramadan content market activity. Her team developed detailed reports on buying habits, popular genres, the COVID effect on production and Ramadan, and other valuable insights crucial for acquisition decisions and evaluating upcoming projects. To stay connected with industry trends and gain exclusive insights, Heba offers a newsletter that includes information on MENA Content industry opportunities and VIP invites to networking events.

Sign up today to ensure you don't miss out on these valuable resources. Rest assured, your inbox will never be spammed. Heba Korayem is truly a remarkable professional, consistently pushing boundaries and making significant contributions to the world of content marketing and distribution.

With her expertise, dedication, and passion, she continues to shape the industry and deliver outstanding results