Heco Partners is a creative agency specializing in branding, creative direction, copywriting, UX design, web design, web development, and print design. One of their success stories is their collaboration with Blueboard, a rewards and recognition platform powered by hand-curated experiences. Heco Partners refreshed Blueboard's brand and developed a demand-gen website to inspire companies to join the platform.

The new branding resonates with enterprise clients while still maintaining Blueboard's personality. Authentic photography sourced from Blueboard's social channels helps people visualize the impact of experiential rewards. Punchy type and an electric color palette give messages authority and bring a fun-loving energy to the brand.

Signature brand elements, such as the Blueboard Ripple and Gloji icons, are inspired by the life-changing impact of Blueboard rewards. The demand-gen website supports Blueboard's content marketing and SEO strategy, incorporating tactful CTAs and lead-generating content gates. Drawers and carousels organize the site's content for great SEO performance without overwhelming users.

Heco Partners' brand style guide empowers Blueboard's sales and marketing teams to consistently represent the new brand across different platforms. Overall, their partnership has led to significant growth in user engagement and goal conversions for Blueboard