HerRoom is a leading online retailer specializing in lingerie, offering a wide range of products from top brands in bras, shapewear, panties, swimwear, and more. Founded by Tomima Edmark in 1998, HerRoom was created to address the challenges faced by women in finding the right lingerie online. Unlike department stores and boutiques, HerRoom provides a diverse selection of brands, styles, and sizes, ensuring that every woman can find exactly what she needs.

With thorough product information, including measured images and fitter's comments, HerRoom helps customers make informed choices before making a purchase. They also offer the unique feature called See It Under, which allows customers to visualize how a bra would look under different necklines. In addition, HerRoom's trademarked Universal Cup Size™ System makes bra sizing easy and accurate.

With real customer reviews and detailed site navigation, HerRoom strives to make online lingerie shopping as enjoyable and hassle-free as possible