Francheska Medina, a wellness advocate based in Harlem, New York, founded the brand Francheska with a mission to promote conscious living. Having battled a painful chronic illness, she found healing through alternative medicine, nutrition, and fitness. In January 2011, Francheska launched HeyFranHey.

com, an online platform that offers accessible, affordable, and comprehensive holistic living resources. HeyFranHey engages its audience through monthly discussions covering a wide range of topics, including DIY recipes for natural hair and skin care, self-reflection journal prompts, and techniques for mental and emotional well-being. Francheska has also expanded her reach to YouTube with the HeyFranHey channel, as well as through the wellness podcast The Friend Zone on the Loud Speakers Network.

She has even embarked on a 12-city wellness tour, The Supernatural Pop-Up. Francheska's dedication to optimal living has garnered recognition from various publications, such as Ebony, Essence, and Cosmopolitan. Her brand has collaborated with major companies like Marriott International, Levi’s Jeans, and Target, spreading her message far and wide.

Francheska Medina's ultimate goal is to continue expanding and inspiring others to embrace a life of well-being