Hope For The Day (HFTD) is a non-profit brand dedicated to proactive suicide prevention and mental health education. With over 700,000 reported suicides annually and the number rising, HFTD aims to empower individuals and communities to have open conversations about mental health. The brand understands that silence and stigma surrounding mental health prevent effective prevention measures.

By providing outreach, education, and action, HFTD equips people with the necessary tools to intervene early and address mental health challenges. Since its establishment in 2011, HFTD has expanded its reach across all 50 states, 26 countries, and 17 languages. Their programs focus on disrupting the highest risk factors for suicide and creating a supportive environment that encourages discussions on mental health.

HFTD's resources and initiatives are made possible through the dedication of their staff, volunteers, and the transparency of their operations. Donations and proceeds from their store directly support suicide prevention and mental health education projects. Join the movement and help HFTD lead the global conversation on proactive prevention