Knockout is a brand that specializes in discreet and accessible safety accessories, with a focus on helping you feel safe. Founded by native New Yorker Kate Davis in 2016, Knockout offers a minimalist chic jewelry line that incorporates self-defense features. Prior to starting her brand, Davis worked in arts administration and drew inspiration from her own lived experience in New York City.

She created rings with hidden edges that flip from flat to pointed, providing personal protection for her friends. As the brand grew, it expanded to include a variety of rings. Additionally, Davis launched pepper spray, aligning with her ultimate goal of making people feel powerful, protected, and comfortable in their own skin.

Knockout's products are designed with both functionality and aesthetic appeal in mind. The brand believes in empowering women to choose what's right for them when it comes to personal safety