HighBlood is a brand dedicated to exploring the phenomenon of catfishing and understanding why individuals participate in creating fake online personas to deceive others. With the rise of social media and the culture of the individual, the effectiveness of this practice has increased. HighBlood is interested in uncovering solutions to combat catfishing and online phishing scams while maintaining a positive environment for people to meet and share genuine human experiences.

They recognize that online dating is here to stay and aim to address the growing scale of fraudulent activities through innovative approaches. As an organization, HighBlood is committed to delving into the intricacies of catfishing, understanding its impact, and empowering individuals to build meaningful connections in a secure and trustworthy online space