Hofer Österreich, commonly known as Hofer, is a leading discount supermarket chain in Austria. Founded in 1968, the company is headquartered in Sattledt, Austria. Hofer offers a wide range of products including groceries, fresh produce, household goods, electronics, clothing, and personal care items.

The company focuses on providing high-quality products at affordable prices, making it a popular choice among Austrian consumers. Hofer also offers a range of organic and sustainable products to meet the growing demand for environmentally-friendly options. Hofer is a subsidiary of the German multinational retailer Aldi Süd Group.

As part of this affiliation, Hofer operates in several countries, including Austria, Slovenia, Hungary, Italy, and Switzerland. The company has over 500 stores across Austria, making it one of the largest supermarket chains in the country. Hofer has established several partnerships and joint ventures to expand its operations and reach.

In Austria, the company collaborates with local food producers to promote and sell regional products through its Hofer Regional initiative. Hofer also works closely with the Austrian Red Cross through various charitable initiatives, including fundraising campaigns and disaster relief efforts. In terms of global sales, Hofer holds a strong market position within the discount supermarket sector.

The company's emphasis on competitive pricing, quality products, and convenient shopping experiences has helped it maintain a loyal customer base. Hofer faces competition from other discount supermarket chains such as Lidl and Penny Market but continues to thrive due to its strong brand reputation and customer-centric approach. Hofer has seen significant growth and success over the years.

In 2016, the company expanded its product range to include online sales of non-food items. This shift allowed Hofer to adapt to changing consumer behavior and cater to the increasing demand for e-commerce options. As of the latest update, Hofer continues to be a dominant player in the Austrian market.

The company is constantly evolving and adapting to meet the needs and preferences of its customers. With a strong focus on affordability, quality, and sustainability, Hofer remains committed to providing innovative and customer-oriented solutions in the supermarket industry