Hugh & Crye is a direct-to-consumer men's apparel brand that focuses on providing better-fitting menswear. Their mission goes beyond just clothing; they strive to help men become the best versions of themselves. The brand aims to solve the problem of ill-fitting ready-made shirts and overpriced custom-tailored garments that many men face.

They also prioritize sustainable manufacturing practices to minimize their environmental and social impact. At Hugh & Crye, fit comes first. Their goal is not just to be on-trend, but to help customers feel confident and comfortable in their clothes.

To achieve this, the brand offers a range of dress shirt sizes based on body types, with twelve unique fits designed to cater to different builds. They believe in contouring the shirt to the man's shape, leaving no extra fabric to bunch or billow. Hugh & Crye's shirts are not just about tightness; they give customers the freedom to choose their desired level of fit.

Their products have been approved by GQ and Bloomberg, and the brand has received rave reviews from customers. In addition to dress shirts, Hugh & Crye also offers a variety of other men's apparel, including blazers, t-shirts, and accessories like pocket squares and ties