Huthwaite International is a leading brand with over 40 years of experience in helping clients optimize their sales and negotiation strategies. With a focus on behavioral improvement and sustainability, Huthwaite offers comprehensive training programs backed by extensive research and analysis. Their world-renowned methodologies ensure clients are aligned with behavior change definitions, and their flexible approach ensures successful implementation in any client environment.

Huthwaite's model, Change Behaviour. Change Results. ™, is built on effective behavioral skills that consistently drive success for salespeople, negotiators, and communicators worldwide.

Their sales methodologies, such as SPIN, provide tools and skills to create customer-focused, consultative sales conversations that result in higher sales, customer satisfaction, and shorter sales cycles. Additionally, Huthwaite's negotiation skills models empower negotiators to achieve profitable deals, agreeable outcomes, and improved relations. Their expertise in communication skills helps organizations enhance influence, persuasion, leading projects, and collaboration.

With a focus on behavior change, Huthwaite takes clients through a three-stage learning journey structure, ensuring knowledge acquisition, skills development, and workplace transfer to achieve real results. Choose Huthwaite International to drive lasting behavior change and achieve your goals