With a mission to drive innovation and build a sustainable future for digital advertising, IAB Tech Lab plays a crucial role in shaping the industry. As a leading authority in the digital media landscape, IAB Tech Lab develops and sets industry standards that foster growth and trust. Their initiatives tackle pressing issues such as brand safety, ad fraud, consumer privacy, and programmatic effectiveness.

By bringing together a diverse community of digital publishers, ad technology firms, agencies, and marketers, IAB Tech Lab ensures that its solutions reflect the needs and interests of the entire ecosystem. Among their notable contributions to the industry are the OpenRTB real-time bidding protocol, ads. txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service.

These technologies and standards empower advertisers and publishers to create seamless ad experiences while maintaining integrity and transparency. To learn more about IAB Tech Lab and their impactful work, visit their website at https://iabtechlab. com