Introducing B. X. M, one of the UK's pioneering sustainable and ethical sports bra brands exclusively designed for big busts.

With a mission to create space and inclusivity for larger-busted individuals within the fitness industry, B. X. M is dedicated to empowering those with E+ cup sizes.

Founder Lizzie, who personally experienced the frustration of inadequate support and limited options, set out to create a brand that caters to the needs of women like her. B. X.

M offers a range of sports bras and swimwear, carefully crafted with recycled and ethically sourced materials. Going beyond just stylish designs, the brand prioritizes authenticity and raw female power, celebrating real bodies without objectifying or judgment. In line with their core values, B.

X. M actively promotes radical transparency, fair trade practices, and sustainability. Join the B.

X. M community and embrace your inner warrior queen, free from inhibitions and stereotypes. Shop now and experience the difference in comfort and performance with B.

X. M