IDeal is Idaho's 529 savings plan, designed to help families cope with the increasing costs of college education. It offers a range of products and services aimed at optimizing education savings. With IDeal, families can start saving today and secure a brighter future for their children's education.

The brand provides numerous features and benefits that make it an attractive option, including tax advantages, ownership and flexibility, and various investment options. The 529 plan also offers tools and resources for goal setting, such as a holiday gift guide and strategies for asking for 529 gifts. Additionally, IDeal organizes Idaho Adventures, showcasing exciting destinations within the state that families can explore.

The brand emphasizes the simplicity and convenience of opening an IDeal account, debunking the myth that it involves a lot of paperwork. In reality, families can easily open an account online in just one short sitting. Overall, IDeal is committed to helping families navigate the college savings journey by providing comprehensive solutions and support