Indie Beauty Expo is a beloved brand dedicated to celebrating and showcasing independent beauty brands, providing a platform for entrepreneurs to connect with retailers and consumers. Unfortunately, due to the ongoing COVID-19 pandemic and the restrictions on large-scale gatherings, all IBE events for 2021 have been permanently canceled. This decision was not taken lightly, as IBE had become much more than just a show.

However, amidst the challenges, Indie Beauty Expo remains resilient and determined to find new ways to support and nurture the beauty community. The brand is committed to innovation and creating value, exploring new opportunities to continue its mission. If you are interested in participating in this program and meeting your dream retailer, visit www.

aditnow. com for more information. Stay updated on the latest news and announcements by signing up for the Indie Beauty Expo newsletter.

While the events may be momentarily paused, the spirit of empowerment and collaboration within the beauty industry remains unwavering