InnovaDerma is a British challenger-brand business operating in the beauty sector, with a rapidly growing portfolio of innovative, added-value brands. They specialize in insight-led brand development, ethical and efficient sourcing and manufacturing, and omni-channel routes to market. InnovaDerma creates noise and buzz in the industry, invigorating their brands to stand out.

Their flagship brands include Skinny Tan, a true homegrown tanning brand that caters to every shape, size, and skin type; Super Facialist, offering an expert facialist experience at home with fragrant natural extracts and high-performance scientific ingredients; Dirty Works, providing a playful and indulgent bathroom experience as an antidote to life's stresses; DrSALTS+, offering muscle, post-workout, calming, and recharge therapies with pure mineral salts and natural essential oil fragrances; and Fish Soho, a range of professional-grade haircare products straight from the heart of London's Soho. InnovaDerma's commitment to quality and growth has made them a leading player in the beauty industry