Founded in 2010 by Daniel Babishov and Simon Aminov, Inova Professional is a renowned brand in the haircare industry. With over 40 years of combined experience as NYC salon owners and senior hairstylists, Daniel and Simon specialize in processed, curly, and frizzy hair. Their passion for helping clients overcome hair challenges led them to develop innovative products that not only salvage damaged hair but also act as conditioning treatments for long-lasting results.

Their flagship product, the Pure Keratin Hair Smoothing Treatment, is formulated with keratin, collagen proteins, mineral oil, and cacao extract. This powerful formula rebuilds and strengthens damaged hair, while also protecting and smoothing it. Inspired by the success of this treatment, Inova Professional has also introduced a line of Silk Keratin retail hair-care products, including a hair iron, to complement the Pure Keratin Hair Smoothing Treatment.

Today, Inova Professional continues to revolutionize the industry with their amazing products, catering to clients worldwide. Trust Inova Professional to promote healthy, strong, and shiny hair with their revolutionary and innovative solutions