Invest in Girls is a brand dedicated to ushering in the next generation of financially literate girls and increasing the number of women working in finance and financially related fields. Their mission is to educate young women in personal finance, inspire them to learn and gain confidence about money matters, and connect them to female finance professionals who serve as role models and mentors. Invest in Girls delivers programming to build financial competency and confidence in teen girls through engaging programs offered directly to girls online or in the classroom, as well as through curriculum for teachers and volunteers.

They create a safe space for girls to discuss money and life priorities with their peers and instructors, aiming to address the lack of confidence and knowledge that limits women in establishing careers in finance. Invest in Girls strives to empower every girl to manage her money and feel confident making financial decisions