Ipsos UK is a market research company based in the United Kingdom. It is part of Ipsos SA, a global market research and consulting firm headquartered in France. Ipsos SA was founded in 1975 by Didier Truchot and has grown to become one of the largest market research companies in the world.

Ipsos UK has its headquarters in London and operates in various sectors, including advertising, media, customer loyalty, public affairs, and healthcare research. The company offers a wide range of products and services, including brand tracking, customer satisfaction measurement, market segmentation, forecasting, and qualitative research. On a global scale, Ipsos SA operates in more than 90 countries and has over 18,000 employees.

The company has established numerous subsidiaries and joint ventures worldwide, including Ipsos Mori, its UK subsidiary. Ipsos Mori specializes in social research and political polling in the UK. Ipsos SA is considered one of the leading market research companies globally.

It has consistently ranked among the top three market research firms in the world in terms of revenue. Ipsos SA competes with other major market research companies such as Nielsen, GfK, and Kantar. In recent years, Ipsos has undergone significant strategic changes to adapt to the evolving market research industry.

It has focused on digitalization and technological advancements to improve its research methodologies and expand its offerings. The company has also made several acquisitions to strengthen its position in various markets. As of the latest information available, Ipsos continues to be a key player in the market research industry and is known for its innovative research solutions.

It continues to work with clients from various sectors, providing insights and actionable recommendations to support their business decisions