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Ipsos US

@ipsos-na.com

Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People.

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Description

Ipsos US is a leading market research and consulting firm headquartered in the United States. It was founded in 1975 by Didier Truchot, who aimed to create a company that provided more accurate and reliable data for businesses and organizations. Ipsos US has since grown to become one of the largest market research companies globally, with operations in over 90 countries.


The company's headquarters is located in New York, United States. This strategic location allows Ipsos US to tap into the vibrant business environment and attract top talent. The headquarters serve as the central hub for its operations in the United States, overseeing a team of experts in various market research disciplines.


Ipsos US offers a wide range of products and services to cater to the diverse needs of its clients. These include market and consumer research, brand strategy and communication, innovation and product development, advertising testing and tracking, customer satisfaction and loyalty research, public affairs and opinion research, and social media research. On a global scale, Ipsos US has formed several noteworthy subsidiaries, joint ventures, and partnerships.


One of its notable subsidiaries is Ipsos MORI, a market research company based in the United Kingdom. Ipsos US has also formed joint ventures with local companies in various countries to establish a strong presence and access local markets effectively. Ipsos US holds a significant market position globally, being considered one of the world's top market research companies.


With a strong focus on accuracy and insights, Ipsos US has successfully carved a niche for itself in the industry. It competes with major players such as Nielsen and Kantar, constantly striving to provide superior solutions and innovative approaches to market research. In terms of major events or achievements, Ipsos US has continually expanded its offerings and footprint through strategic acquisitions.


It has also implemented digital advancements to enhance data collection and analysis, keeping pace with the evolving research landscape. As of the latest available information, Ipsos US remains a key player in the market research industry, continuing to offer its clients groundbreaking insights and data-driven solutions. The company's commitment to innovation, accuracy, and superior client service positions it favorably in the market, making it a trusted partner for businesses worldwide

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Company Type

Public Company

Company Size

10,001+

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