IRI, formally known as Information Resources Inc., is a leading market research firm headquartered in Chicago, United States. The company was founded in 1979 by Dr. Gian Fulgoni and Dan Rothschild.

Dr. Fulgoni, a prominent market researcher, envisioned a company that would provide accurate and actionable market insights to help businesses make informed decisions. The headquarters of IRI is located in the heart of downtown Chicago, Illinois.

The modern office spans several floors and boasts state-of-the-art facilities. The company's strong presence in this strategic location allows it to be in close proximity to clients and partners, facilitating effective collaborations and delivering timely support. IRI offers a wide range of products and services to help businesses navigate the complex and ever-changing market landscape.

These include market measurement and analytics solutions, consumer insights, price and promotion optimization, media and advertising effectiveness, and many more. The company leverages advanced data science and technology to provide its clients with valuable insights and strategies to drive growth and profitability. Internationally, IRI operates in more than 95 countries, making it a truly global market research firm.

The company has established a strong network of subsidiaries, joint ventures, and partnerships to cater to the specific needs of each region. Notable subsidiaries include IRI Australia, IRI Brazil, IRI Germany, IRI India, and IRI China. These local entities ensure that IRI's services are tailored to the unique market dynamics and consumer behaviors of each country.

In terms of market position, IRI is widely recognized as a leader in the market research industry. The company has a strong reputation for providing accurate and reliable data-driven insights. With a client base that spans various industries, including consumer packaged goods, retail, healthcare, and technology, IRI has solidified its standing as a trusted partner for businesses looking to optimize their strategies and drive growth.

In recent years, IRI has made significant strides in expanding its capabilities and global reach. The company has invested heavily in data science and technology, allowing it to offer sophisticated analytics and predictive modeling. Additionally, IRI has made strategic acquisitions and partnerships to enhance its offerings and broaden its expertise.

As of the latest information available, IRI continues to evolve and innovate in response to changing market dynamics and client needs. The company remains at the forefront of market research, helping businesses navigate complex challenges and unlock growth opportunities in an increasingly competitive landscape