Fluff is a brand that is revolutionizing the beauty industry by offering more than just makeup. Founded in 2018 as a counter-narrative to the current beauty standards, Fluff believes that the world doesn't need more products, but better, responsible ones with transparent messaging. Based in Melbourne, Australia, Fluff ships their refillable Cloud Compacts worldwide, providing natural, vegan ingredients and plastic-free packaging without animal testing.

Fluff's mission is to make you feel more empowered with makeup, without feeling less confident without it. They prioritize simplicity and advocate for products that are good for your skin, your thoughts, and the planet. In addition to their makeup line, Fluff engages with their community through a podcast called Pretty Hard, where they discuss the complexities of the beauty industry.

They also have a magazine platform called Issues, where people can share their thoughts on beauty. Fluff is committed to responsible messaging, diversity, and inclusion, and they actively support environmental nonprofits and organizations like Black Lives Matter. Join Fluff's movement and redefine your relationship with beauty