Jamba Juice is an American company that specializes in blended fruit-based beverages, smoothies, and vegan food products. It was founded in San Luis Obispo, California in 1990 by Kirk Perron, and it has since become a popular chain of juice bars in the United States. The company's headquarters are located in Frisco, Texas.

From its humble beginnings as a small juice stand, Jamba Juice has grown exponentially, and it now operates over 800 locations in the United States, Philippines, South Korea, Taiwan, and Thailand. In addition to its standalone stores, Jamba Juice also has strategic partnerships with grocery stores, universities, airports, and sports arenas, making its products widely accessible. Jamba Juice prides itself on its use of fresh, natural ingredients and its commitment to health and wellness.

Its menu includes a variety of smoothies, fresh-squeezed juices, bowls, shots, and wraps. Customers can choose from a wide range of flavors and add-ons to create their own personalized beverages. The company also offers several specialized lines, such as protein smoothies and cold-pressed juices.

In terms of market position, Jamba Juice is one of the leading juice bar chains in the United States. It faces competition from other well-established brands like Smoothie King and Tropical Smoothie Cafe. However, Jamba Juice's strong brand recognition, extensive menu variety, and commitment to healthy options have helped it maintain a significant market share and a loyal customer base.

Over the years, Jamba Juice has made several notable achievements and changes in its brand strategy. In 2006, it introduced breakfast wraps and oatmeal to its menu, catering to the growing demand for convenient and nutritious breakfast options. In 2018, Jamba Juice announced its intention to rebrand as Jamba, with a renewed focus on its fresh juice offerings and a revamped store design.

As of the latest updates, Jamba has continued to expand its footprint both domestically and internationally. The company is actively seeking franchise partners to further extend its global reach. Furthermore, Jamba has also launched a partnership with Oatly, a leading oat milk brand, to offer a wider range of plant-based beverage options.

In summary, Jamba Juice is a well-established juice bar chain that offers a diverse range of blended beverages and healthy food products. With its strong market position and continuous expansion efforts, the brand continues to play a significant role in the global smoothie and juice industry